Creating the Scent of the Invisible Tide: Behind the Perfume for Mason Studio's Event
At CBCB Fragrances, we believe that fragrance has the power to evoke emotions, memories, and even entire atmospheres. So, when we were asked to craft a scent for Mason Studio’s stunning Invisible Tide event, we knew it would be an opportunity to create something truly unique.
The Invisible Tide was not just an event – it was a narrative. A journey between nature, art, and design. The exhibit, designed by Mason Studio, explored the concepts of water, the invisible forces that shape our world, and the delicate dance between stillness and motion. It was a celebration of transformation, and we were thrilled to play a role in bringing that experience to life through scent.
The Concept: Crafting an Olfactory Journey
Mason Studio’s vision for The Invisible Tide was about capturing the essence of water – something both omnipresent and elusive, powerful yet gentle. The space was designed to evoke the feeling of being near water’s edge, with minimalist yet elegant displays that mirrored the ebb and flow of tides.
When it came to translating this concept into a fragrance, we needed to evoke both the calm and the intensity of water. The challenge was to create something that felt both ethereal and dynamic, something that would complement the space and add a sensory layer to the experience.
The Ingredients: Finding the Balance of Movement and Stillness
One of the most intriguing notes we introduced was geosmin, a compound that carries the earthy scent of wet soil, often found in the air after a rainstorm. Geosmin provided a grounding, organic element that connected the fragrance to the earth, symbolizing the fresh, renewing energy of water meeting land. It brought an unexpected depth to the scent, evoking the beauty of nature in a moment of quiet after the rain.
To further enhance the aquatic theme, we added calone, a synthetic note that embodies the crisp, watery essence of the ocean. Often described as having a clean, watery, slightly melon-like scent, calone brought an airy, aquatic freshness to the fragrance, elevating the sense of fluidity and movement. Its cool, oceanic qualities enhanced the sense of water as both still and ever-changing, perfectly balancing the other elements.
The Execution: Scenting the Event
Once the fragrance was finalized, we worked closely with Mason Studio to incorporate it into the event space. The installation was designed to be a sensory experience, and the scent became an invisible force that enveloped guests as they explored the exhibit. It wasn’t overpowering, but rather an underlying presence that gently shaped the atmosphere.
Throughout the event, we heard from attendees how the scent seemed to grow and change along with their journey through the space. It was as if the fragrance itself was part of the tide – rising and falling, at once present yet subtly elusive.
The Result: A Multi-Sensory Experience
For us at CBCB Fragrances, this project was the perfect blend of artistry and storytelling. By creating a scent that complemented the visual and tactile aspects of The Invisible Tide, we were able to help immerse guests in the narrative Mason Studio had carefully crafted. The fragrance became not just a scent, but an integral part of the story of water, nature, and transformation.
We’re incredibly proud to have collaborated with Mason Studio on this project and to have contributed to an event that was as much about feeling and experience as it was about design. The Invisible Tide wasn’t just an exhibit – it was a sensory journey, and the fragrance was there to guide every step along the way.
A Final Reflection
At CBCB Fragrances, we love collaborating with designers and creatives who understand the power of scent. It’s a medium that often goes unnoticed, yet has the ability to anchor us in the present moment and elevate any experience. The Invisible Tide taught us just how deeply scent can connect with a space and a story – and we couldn’t be more thrilled with the result.
If you’re curious to see more about the Invisible Tide event, we encourage you to explore the work of Mason Studio. For us, it was an honor to play a role in making their vision come to life – one scent at a time.